C.E. Enterprise Consulting Company was founded by M.L. Chaivat Jayankura (Chayangkool) in 2001. M.L. Chaivat had stayed at the top executive level at various recognized organization and has highly experienced in the business field for many years. He is also well known for his outstanding and professional skills in Sales, Marketing and Management. To date, M.L. Chaivat Jayankura (Chayangkool) is the President & CEO of C.E. Enterprise Consulting Company.


About M.L. Chaivat Jayankura (Chayangkool)
Primary Expertise:

• Sales and Marketing Consultant
• Strategic Information Technology Consultant
• Corporate Image Consultant
• E- commerce Consultant

Experience:

President / CEO, C.E.Enterprise Consulting Co., Ltd.
(April 1, 2001 – present)

      M.L. Chaivat decided to do his own business as a consultant. The crucial areas that
his company focuses are Sales, Marketing, Management development and KPI.

      Besides, he is recognized as a professor who teaches in faculty of Commerce and Accountancy, Chulalongkorn University, especially in the field of E-Commerce and
Marketing for year 2000 and beyond, which they are regarded as one of the famous
topics in the world of globalization.

President, Samart Internet Co., Ltd. (April 1, 2000 – April, 2001)

      Working at the Samart Internet, M.L. Chaivat created the business model in five
business units in order to reach the market - E-Solutions, E-learning, E-Connect, E-Content, and E-Hardware.

      October 1, 2000. Appointed to be President of Samart E-Living Group. In E-living
group, Chaivat created the E-Zone concept that combined mobile phone shop with the computer hardware, books and Internet.

      The “Go To Market” model increased the number of internet users from 18,000 to
45,000 within 6 months, together with the new marketing campaign.

The experiences in the computer field and related business are as follows:

Managing Director, Compaq Computer (Thailand) Ltd.
(June 1998 – April 2000)

      Since Compaq Computer Corporation acquired Digital Equipment Corporation and Tandem Computers International Inc. in June 1998, M.L. Chaivat was promoted as
Managing Director for the new 'Compaq Computer (Thailand)' Ltd. He has successfully
made Compaq Thailand to be the ASEAN's largest revenue contributing country with
the increase of 20% revenue, plus 305% achievement in operating profits for the first
half of the year 1999.

Managing Director, Digital Equipment Corporation (Thailand) Ltd.
(August 1996 – June 1998)

      At Digital Equipment Corporation (Thailand) Ltd, he was assigned as the first Thai Managing Director in August 1996 with the remarkable performance of Digital's
Alpha/VAX and PC product sales with the rapidly increasing 30% of the overall sales.

      Furthermore, M.L. Chaivat also boosted Digital image as "one of the IT leading industry
in Thai market" among customers and opinion leaders such as IT reporters and analysts.
During his management at Digital, M.L. Chaivat successfully created a strong customer relationship with decision-makers in the enterprise market (banking, finance, government
and manufacturing market) which have resulted in a long-term business relationship.

Managing Director, Siam Music Yamaha Co., Ltd.
(January 1995 – August 1996)

      At Siam Music Yamaha as Managing Director, he has managed the sales to be
increased up to 25% per year with the best margin since it was established.

Vice President, Siam Motors Co., Ltd. (October 1993 – January 1995)

      At Siam Motors as Vice President of Marketing & Sales, having the success in
designing and implementing the marketing plan of NISSAN NV pick-up was one part
of his outstanding works. This plan was also implemented from the branch system to
the dealer system.

Business Development & External Affairs Manager, IBM (Thailand) Co., Ltd.
(1979 – October 1993)

      At IBM, for 14 years in the Computer Industry, M.L. Chaivat gave a strategic
consultant in an enterprise system for the manufacturing and distribution industry.
He was the first one who initiated the designed and developed system integration
in the country. He got the highest sales award from IBM Asia Pacific Division.

Summary:

๐ Samart Internet Co., Ltd, President March 2000
๐ Compaq Computer (Thailand) Ltd., Managing Director June 1998
๐ Digital Equipment Corporation, Managing Director August 1996
๐ Siam Music Yamaha Co Ltd. Managing Director January 1995
๐ Siam Motors Co Ltd Vice President - Marketing & Sales October 1993
๐ IBM (Thailand) Co Ltd 14 years in Sales and Marketing Department 1979 - 1993
    Last position at IBM as Business Development & External Affairs Manager

      M.L. Chaivat involved with banking business since working within Banking Business:
IBM (Thailand) Ltd. and be in the team partner to set up banking system.

      With 5 years' strategic planning for Thai Farmers Bank and Siam Commercial Bank,
he was invited as key speaker for Thai Bankers Association and lecturer for the MBA
course at Chulalongkorn University under the topic "The New Area in Marketing for
Banking Business".

      Digital Equipment Corporation (Thailand) Ltd. is the IT company with its main business dealing with banking and requiring the expertise in total application of the banks. To meet with this requirement, he had attended the banking conference "Banking to Bankers 97"
in Austria to meet and exchange views with senior banking executives from more than
15 countries.

Achievement in Business:

• 1995 At Siam Music Yamaha Co Ltd - appointed as Managing Director with the
  result that     sales had been increased up to 25% per year with the best margin
  and received the     Yamaha International Award "Outstanding Contribution
  in 1995".
• 1993 At Siam Motor Group, appointed as Vice President - Marketing & Sales,
  managed to     increase sales volume of automobile from 4,500 units/month to
  9,000 units/month.     Designed and implemented successfully from the branch
  system to dealer system.     Designed and implemented the marketing plan of
  NISSAN NV pick-up successfully.
• 1982 - 1989 At IBM (Thailand) Co Ltd achieved project in Siam Motor Group,
  value more     than US$10 million and received award for "ASEAN Sales Director".
• Consulted two major manufacturing clients and turned them from manual operation
  to Computer Integrated Manufacturing organisation.
• Managed problems and presented the Financial Report with the potential growth
  of  investment in I/S.
• Managed the critical factors for the first System Integration Contract for IBM
  Thailand as     evidenced by add-on business of US$30 million.
• Created and Implemented Enterprise System in Automotive Business Solution. Developed     Enterprise Marketing by using Opportunity Management Module
  to develop the long-term     business opportunity to maintain the customer
  satisfaction at the high level using value     added in Information System of CIM (Computer Integrated Manufacturing) concept.     Proposed, sold, and installed
  the first nation-wide network in Automotive Industry of US$15 million project.

Medals/Awards/Honors/Social Activities:

• At Siam Music Yamaha Co Ltd Yamaha International Award "Outstanding
  Contributions in 1995"
• At IBM (Thailand) Co Ltd - ASPA Excellence Award in "Contribution to the
  Customers' Success 1989" - ASPA/IBM Asian Sales Director Award in Marketing
  & Sales in 1989 -     "Two Golden Circles" and 10 times of "One Hundred Percent
  Club Award"

External Awards:

• "Outstanding Student Award" Bangkok Technology Institute Alumni
• Bronze Award" from Thammasart University for Marketing Excellence for
   the year of 1990 -1991
• "Management Award" from Thai Association and the Economics Newspaper in 1995.
• "Outstanding Businessmen Award" from Promotion Headway Business in 1995
• "Men of Achievements Award" from the Foundation for Thai Society in 1997

Teaching topics at Chulalongkorn and Large Corporation:

• Presentation Technique: How to make the great presentation and general sales
• 7 Steps in selling Techniques
• E-Commerce new ways of doing business
• Executives Sales Training and How to manage large account
• Corporate Image and Strategy
• Brand Image

Social Activities:

• Board of Governors, Heritage Club.
• Board of Advisers of Tower Club Bangkok.
• Director of Visionaries Club (non-profit organisation to help the poor).
• Adviser to "Think Earth" Project (Environmental Protection Project).
• Lecturer for Chulalongkorn University, Bangkok University, Thammasart
  University for MBA course of Marketing Intelligence.

Political Position:

• Adviser on Marketing Strategy in Education - Office of the National Education Commission,    Office of the Prime Minister.
• Adviser for Ministry of Education.
• Board of Thai-American Round Table Committee Led by the Princess
  Sirindhorn Thepsattana Rajasuda.
• Board of Thailand National culture- Office of Ministry of Finance.

Education:

• Harvard University, U.S.A "Lessons in Leadership" 1999 Harvard
  Business School.
• University of Virginia, U.S.A. IBM Management Development 1992
  Course in "President Class"
• IBM, U.S.A. Training on CIM (Computer 1988 Integrated Manufacturing)
• IBM, U.S.A. Training organised by Harvard Business School 1987
• IBM in Hong Kong Advanced Marketing Training Course 1983
• IBM in Hong Kong Basics Sales Training and 1980 Workshop
• Bangkok Technology Institute Associate Bachelor of Marketing 1978